Visual merchandising plays an important role in conveying the store’s message to the customers through product displays and visual elements.
PLANOGRAM VISUAL MERCHANDISING WINDOWS
He was also the first to use windows for merchandise display, instead of being merely used for lighting purposes only.
The concept of visual merchandising was first introduced to retail in 1883 by Harry Gordon Selfridge, when he was working at Marshall Fields and decided to make products more accessible to customers by removing counters and using tables for display instead. The main goal of visual merchandising is to maximize sales through creative display of merchandise. Visual Merchandising (VM) is the art of using a retailer’s products and combining it with other visual elements (props, lighting, materials, artwork.etc) to create an appealing visual display of the merchandise offered for sale.